ESG Strasbourg — 5 faces, 5 reasons to join

The brief

To boost engagement from young applicants toward the Strasbourg Kampus, the brief was clear: drop top-down communication and let the students speak for themselves. Five portraits, five profiles, five paths.

Our answer

Short format, locked-off shot, on-camera testimony. The questions were cut in editing — what remains are voices, hesitations, smiles. It's deliberately unpolished, because that's exactly what high-schoolers recognize as authentic.